All financial information, both negative and positive, is disclosed accurately. The proper reporting of financial data should be conducted with no expectation of performance compensation.
Why this accounting principle is important:
βIt says that accountants shouldn't alter reporting. Instead, accountants must commit to reporting both good and bad performance.This sounds straightforward, but accounting can impact both internal and external opinions. Because of this, many publicly-traded companies report
both GAAP and non-GAAP income. Sometimes this extra data can help the public image of a company or clarify the value of a company's investments.
How to apply this principle:Create financial reports that are clear and accurate.